We art directed a pitch concept execution for Pfizer’s 2023 Covid-19 shot with the essence of – “Roll up / Roll out”. As to say, roll up your sleeve, get your shot, and go on about your day. Whether it’s an adventure or just back to your routine, it’s that simple, so “Roll Up. Roll Out. Get this season’s updated COVID-19 shot at your local pharmacy and get back to your day.”